More accessible, less stuffy: on the Côte d'Azur, hotels are up to date

Posted on September 11, 2020 at 12:30 p.m.

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On the fringes of historic palaces and large luxury chains, unique small hotels have emerged in recent months in the PACA region, meeting the desire for authenticity of a new clientele.

Summer was already well under way when an image emerged from social networks: the photo of a window with sliding glass on the sea, a simple frame open to the great spectacle of the Mediterranean.The caption mentioned a new lair inaugurated in the Marseille creeks, a certain Tuba installed in a former diving spot.

The following days, the Parisians we met all wanted to take it easy in one of the five rooms of this Riviera Eden, designed as a beach hut, neither hotel nor gîte, by the two owners.the opening, one of them, Greg Gassa, confirms: “We have this talent to have our ass between two chairs.“Talent or flair, the place, definitely apart from the local offer, is always full.

Since 2013 and its title of European capital of culture, Marseille has continued to refresh its hotel base.For Greg Gassa, the transformation of the Hôtel-Dieu into a hotel by the Intercontinental group is seen as a tipping point: "Until then, Marseille was perceived as too poor, too popular.Historically, foreign tourists preferred the other side ..."

This other side, more shiny, located between Cannes and Menton and registered 06, no longer counts, it is true, its Belle Époque palaces on the seafront and other mythical pensions nestled in the hinterland, starting with La Colombe d 'Now, which can be visited like a museum of modern art.

Posted Date: 2020-09-21

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